ABOUT

MY STORY

My career as a Fashion & Personal stylist started in 2012. I established myself as an in-store stylist at retail high-street brands. Moving up, I became a personal shopper briefly working for a company called TOSHI attending to high-profile clients around London's affluent areas such as Kensington, Chelsea Mayfair, and so forth. Delivering fashionable pieces and styling clients in the comfort of their own homes. In the midst of this, I strengthened my foothold in the fashion industry by working at respected fashion publications like Esquire/Hearst Magazine and I.D Magazine and many more also working with credible stylists as a freelancer. Since 2017, I have been working as a business owner combining the experience gathered at those respected places and from my mentors to deliver a specialised and personal service. Also curating wardrobe capsules for clients that want to enhance their casual and/or professional image or maybe need a wardrobe cleanse for the upcoming season. On the Fashion styling side of things, I have been able to be a part of amazing projects, some of which include working on Harry Styles - Late Night Talking music video and co-styling music artist Little Simz along with her backup-dancers for 2022 Brits Awards and co-styling David Beckham for an Adidas commercial, working on a Tiffany & Co project and other projects for beauty companies. Plus much more!

If I were to express in one sentence what Fashion & Personal Styling means to me it would be:

"Transforming the way clothing looks on individuals and constantly looking for ways to bring a positive impact to those I serve"

Full Look - Reiss

 Frequently asked questions

  • You may be experiencing difficulties in establishing your Personal Style or you may need a complete wardrobe makeover. Or you’re simply lacking the confidence and understanding to know how to create cohesive outfits for work, social outings, and events.

  • Your Personal Style isn’t just some revolving door of clothes that gets sent to you every month or 3 months.

    Those types of services focus on catering to a large number of people who are looking for a quick fix. A lot of you struggling with your Personal Style are not just looking for a quick fix. My focus is on delivering a high quality service that is personalised to your needs and requirements no shortcuts.

    Providing you with the tools and knowledge to carry on delivering that high-quality care and attention to yourselves. Don’t worry I’ll be there to provide ongoing support whenever you need it.

  • You most certainly can! And let me guess you’ve probably tried that before.

    Dressing yourselves isn’t the problem. It’s the frameworks and knowledge and the decision-making acumen to do it effectively every time for any occasion you have going on in your life. My Job is to help you get to that DREAM place where your Fashion Identity is established and your style is perfectly aligned with who you are.

  • Contact me via email to discuss what service you are looking for, preferred dates, and days of the week and I’ll confirm availability then direct you through the payment process on the website.

  • This is entirely up to you!

    I would suggest making a list of items you think you might need and attach a cost next to it.

    Example:

    1x shirt = £30

    2 x Jeans = £100

    1 x Jacket = £100

    1x Shoes = £80

    2x Blouse = £50

    and so forth… Then tally up the TOTAL and this is roughly what your budget would be.

    Do this until you are satisfied with a list of everything you might possibly need.

  • This depends on on how long we shop for, and your goals in relation to your desired wardrobe.

    Some people, already have items in their wardrobe that have great wearability so they just need a couple of items to refresh the wardrobe.

    Others need a full wardrobe refreshing which will include more items.

  • Every client matters! Experience is prioritised and core to the business. Each clients experiences will be different and geared towards the needs of each client.

  • For personal shopping sessions, we will go to areas that cover a wide range of brands that makes the whole experience easy and efficient.

    For virtual sessions, the same process will occur. However, as the shopping component is all your own I can not guarantee the stock levels of each item when you ultimately do the shopping component.

  • The best shopping areas will be Central London, or the Westfield shopping centres located in Stratford or Shepherds Bush. (Dependent on the client preference)

  • Of course! All services are available for both men and women.

Who i’ve worked with:

Meet the Team

What People Say

  • Seriously wasn’t what I was expecting, needed a wardrobe makeover and knowledge on how to style things together that was my main issue to begin with But im over the moon with the capsules i have now and the knowledge passed over.

    Mario, Personal Styling Makeover Advanced

  • Im very appreciative of Daniel's help. As someone who has struggled with my weight for quite some time now, I have always found it difficult to find clothing that is flattering and aesthetically pleasing. But Daniel was amazing in understanding my body type and finding pieces that fit me perfectly and accentuated my best features. I never thought I could feel so good about my appearance, but now I have a wardrobe full of pieces that make me feel beautiful and comfortable in my own skin. Thank you for your expertise and for making me feel so confident!"

    Amy, Personal Styling Makeover - Ultimate

  • For me I find it so hard to create fashionable outfits that i can wear interchangeably. I've always struggled with fashion and never knew how to create a cohesive wardrobe that fit my style and personality. Daniel was great in lending a help in hand and understanding my needs and preferences. He was able to create a wardrobe that i can work with going forward and made me feel comfortable. I no longer have to stress about what to wear each day, and I finally feel like I'm expressing myself through my clothes. Thank you for helping me feel like a weight has been lifted off my shoulders!"

    Ben, Personal Styling Makeover - Advanced

  • "Working with Daniel's personal shopping service was such a wonderful experience. Not only did he help me find pieces that fit my style perfectly, but Daniel also introduced me to new styles and designers that I never would have discovered on my own. Daniel's attention to detail and personalised approach made all the difference, and I now feel confident and stylish every time I step out of my house."

    Jennifer, Personal Shopping Women

  • "FIRST time using a personal shopping service. But I'm so glad I took the leap with your service. You helped me find pieces that were both flattering and comfortable, and I was pleasantly surprised to discover new colours and styles that looked good on me. I never knew shopping could be this easy and enjoyable, and I cannot thank you enough for your expertise and guidance."

    Daniella, Personal Shopping Women

  • "The wardrobe consultation service was exactly what I needed to refresh my winter wardrobe! Daniel was so helpful in answering my questions and providing tips on how to dress for the colder weather. He also helped me assess my current wardrobe and identify gaps that I could fill with some new pieces. I now have a better understanding of my personal style and how to dress for winter in a way that is both stylish and practical. Thank you for the advice!"

    Tennie, Wardrobe Styling Consultation

  • "I used your personal shopping service for a business and networking event, and it was the best decision I could have made. Daniel was amazing in understanding my style and the event's dress code, and was able to find pieces that fit both perfectly. He also took into account my comfort level, which was really important to me. I received so many compliments on my outfit and felt like I truly stood out at the event. Thank you for helping me make a great impression!"

    Jonas, Personal Shopping Men

  • "I've always struggled with putting outfits together, but Daniel's virtual styling edit service changed everything for me! Daniel was amazing to work with and had such an eye for style. He helped me go through my wardrobe step-by-step and provided insightful suggestions on what to keep, what to donate, and how to mix and match pieces to create new outfits. I never knew I had so many outfit possibilities in my closet! Thank you for your expertise and for making me feel confident in my style."

    Paul, Virtual Styling Edit

  • "I cannot recommend Daniel's virtual styling edit service enough! Daniel was so patient and helpful as we went through my wardrobe together. He had such good knowledge on styling and colours and was able to help me create outfits that I never would have thought of on my own. The best part was that he helped me work with what I already had in my closet, rather than pressuring me to buy new items. Thank you for helping me feel excited about my wardrobe again!"

    Melinda, Virtual Styling Edit

  • "I decided to try out Daniel's personal styling service to save time and I am so glad I did! Daniel was able to curate a wardrobe for me that perfectly fit my style preferences and saved me so much time and energy. I was impressed with his attention to detail and his ability to create outfits that I never would have thought of on my own. I now have a wardrobe full spring/summer pieces that I love and can easily mix and match, making my mornings much more efficient. Thank you for such a great experience and for helping me refresh my wardorbe!"

    Silvia, Personal Styling Makeover - Ultimate

  • i was initially apprehensive about investing in a personal styling service, especially when my wardrobe was filled with comfort rather than style. But oh boy, was I in for a surprise! The service I received from [Your Business Name] was nothing short of a life-changing experience. With a unique blend of professionalism and friendly guidance, Daniel turned my wardrobe into a realm of self-expression that I didn't even know was possible. The transformation has boosted my confidence and added a new vibrant streak to my personality. If you're on the fence, take the plunge - the outcome will pleasantly surprise you!

    Jacquelyn, Personal Styling Makeover - Starter

  • I used Daniel's personal styling makeover service to update my professional wardrobe from top to bottom, and I couldn't be happier with the results. Daniel was so knowledgeable and attentive to my needs, and was able to find pieces that perfectly fit my style and the dress code for my workplace.

    Gemma, Personal Styling Makeover - Ultimate

  • I cannot express the immense relief I felt after experiencing your personal styling service. I had been struggling with my wardrobe for so long, but Daniel's expertise and guidance completely transformed my style.

    Chrissy, Personal Styling Ultimate